The Gift that Keeps on Giving: Make Your Website Accessible This Christmas

The Gift that Keeps on Giving: Make Your Website Accessible This Christmas

Give the gift of an accessible website to all your visitors to…


Cognitive Load: Don't Let Overload Sink Your Boat

Web Cognitive Load: Don't Let Overload Sink Your Boat

Your visitors’ ability to get the most out of your website depends on their…


girl standing on a mountain top looking across neighboring the cloud-wreathed peaks

Shopify 2.0 or Bust

Everyone’s had an experience with an old clunker of a car that…


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On the AI Takeover: Will AI Eliminate Copywriters?

ChatGPT and other AI tools can help with some of business’ written…


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Training in on the Retention Track

It’s worth it to engage in continual customer retention activities so…


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Bulls Can’t See Red, Can Sharks?

A Deep Dive Into Contrast RatiosIt may be time for some hard decisions. You’ve…


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Big Picture 6: Putting the Custom into Customer Portals

To give your customers what they want, you need to offer them a customer…


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Big Picture 5: Fly SMS Marketing into Your Business

Since SMS marketing is far more effective than the other options, you should…