Up from the Depths...


the blog of SeaMonster Studios

Guest Post: How FlutterHabit Grew 1,500% With Partners Like ShipBob & SeaMonster Studios [Case Study]

Learn how cosmetics brand FlutterHabit optimized fulfillment and scaled up its growth using ShipBob with the help of SeaMonster Studios.

Keep Your Eyes on the Prize

Keep Your Eyes on the Prize: Accessibility Monitoring and Why You Need It

The government incentivizes businesses to become accessible by offering the Disabled Access Credit to make their sites fully accessible. Find out how you can tap into it!

man from behind sitting on a comfy chair in nature with his laptop on his lap

Summer Plans: Get Ready for Black Friday

The government incentivizes businesses to become accessible by offering the Disabled Access Credit to make their sites fully accessible. Find out how you can tap into it!

Become Accessible to Get the Disabled Access Tax Credit

Become Accessible to Get the Disabled Access Tax Credit

The government incentivizes businesses to become accessible by offering the Disabled Access Credit to make their sites fully accessible. Find out how you can tap into it!

group of six skydivers in formation, hands locked in a ring

Big Picture 3: Using Reviews to Prevent Freefall Fright

Buying a new product for the first time won't feel to your customers like jumping out of a plane if you include reviews on your site.

paper bags with handles stuffed with packaged goods

Guest Post: 5 Reasons to Invest in Eco-Friendly Packaging

Eco-friendly packaging is a great way for individuals and businesses to help preserve the planet. The future looks better with eco-friendly packaging.

skydiver in freefall above a portion of the coast

Big Picture 2: Dropping In Your Products

Before you can sell anything on your ecommerce store, you obviously have to set it up with your products. What might not be so obvious are some of the steps to do that most effectively. Let's get into that!

Video Marketing image: hands holding cell phone and making a selection

Guest Post: How Video Marketing Can Add Value to Your Business

Video marketing has come a long way from the era of TV ads to the present day of Youtube, TikTok, and Instagram. Use it to add value to your business.

View of Earth from orbit

The Big Picture: From platform choice for your online business to post-purchase communication and everything in between

If you think it’s time to take your business online, we agree with you, and hopefully this series on the Big Picture can help you as you do.

looking down on a baseball diamond from high in packed stands

Get in the Game: Your Subscriptions Playbook

Want to get into the subscriptions game? We at SeaMonster Studios applaud you. We think it’s a great idea. Yes, there are some things to take into consideration, as we pointed out in our last post, but overall subscriptions offer a great chance to compound your sales in a relatively easy way. Here’s how you get started.

man spinning ten plates on rods

Spin up Subscriptions to Increase Your Bottom Line

You’ve set your ecommerce store up completely and it’s humming along. Great work! With all the logistics of manufacturing, sourcing, distributing, copywriting, advertising, managing client relationships and everything else, your mind is reeling, and you wonder how you can possibly keep all the plates spinning at once, much less add any more to the mix.

cougar stretching

Case Study: Cougar Mountain Zoo

In early 2020, the zoo went from never taking online admission sales to having to rely on them to stay open. Thanks to their new site, they were able to comply with Governor’s orders. In fact, on the day the site launched, they were able to make advance tickets for their biggest fundraiser of the year, the Issaquah Reindeer Festival, available online.

line graph with arrow pointing up

How to Use Reviews as an Upsell Opportunity

Upsells increase customer lifetime value and AOV. Here’s how you can leverage reviews to create powerful upsell campaigns every single time.

black and white etching of bound and blindfolded man being made to walk the plank of a ship

Walk the Plank: Accessible Menus

Our accessibility series to this point has explored some generalities of website accessibility, but now let’s get into some of the nuts and bolts of one of the most common things I see that make sites less accommodating to users of assistive technologies: an inaccessible menu.

scuba diver swimming up to a swirl of fish

Swimming with the Fish: Accessibility Statements

You’ve worked to ensure your site is as accessible as possible; the next step is to add an accessibility statement to tell what you've done. Learn how and why to write one.

Shark looking at the camera head-on

Sharks in the Water 3: Now See Here!

You’re looking a shark (lawyer) in the eye, trying to stare it down, but you’re struck by the irony that seeing is the whole problem in the first place. The lawsuit brought against you says that your website discriminates against blind folks. What do you do?

Merchant Interview Bumpin Blends - Paul Rosenwald and Lisa Mastela - YouTube 2021-08-23 at 12.23.02 PM

Client Interview: Bumpin Blends

Paul and Lisa talk about how Bumpin Blends started, overcame challenges, and scaled their business up to get to where they are today. Check out the interview, and then check out their website at bumpinblends.com.

woman floating in water holding up hand to stop a shark nosing forward

Keeping the Sharks at Bay Part 2: Don’t move!

The sharks are circling you, but the letter they sent you didn’t mention anything about auditory challenges, so our last installment of the series left you gasping in the water, and grasping at straws rather than a life preserver. Actually, though, it probably left you standing stock-still, hoping the sharks won’t see you to attack.

Silhouette of circling sharks,Bahamas

Keeping Sharks at Bay Part 1: Your Site’s for Everyone, You Hear?

By the end of this three-step process, you’ll have addressed the various issues you face. It’s impossible to instantaneously fix everything about your website that doesn’t meet WCAG standards, but you should move forward on it, and as Wes says, document all the steps you take. In this blog post, I’ll cover what I consider the easiest prong of your compliance efforts, which is to make your site fully accessible to someone who is deaf or hard of hearing.

lady with hair swirling around head, covering eyes

Seeing is Believing Part 3: But what if they can’t see?

If you followed our advice in the first two articles in this series, you’ve got some splendid images for your page or post now, and they’re properly sized to make the biggest impact without slowing your page load time too much. Great job! But you’re not quite done yet, unless you want to expose yourself to potential legal problems.

Seeing is Believing Part 2: Not So Fast!

Seeing is Believing Part 2: Not So Fast!

Welcome to the second installment of our Seeing is Believing series. Now you’ve got a few stunning images you want to include on your website to draw people in and get them interested enough in what you have to say to actually read what you’ve written.

lady looking at camera while she gets ready to snap her fingers

Seeing is Believing Part 1: Snap Judgments

So how do you get your images right? Where do you get them, how do you recognize them when you find them, and what are some of the considerations for including them in your site?

hatchet buried into a stump

Quick and Dirty Content Creation Part 4: On Cutting Back

If you’ve followed our quick and dirty method for producing your website content, you’ve committed yourself to writing the content before you begin with your web developer. You’ve come up with the questions you want your viewers to know the answers to, and produced a lot of words to answer them. Now you'll want to cut it back to the essentials. Learn how!

Running from Javascript Episode 3: Shopify App Boilerplate with ReasonML, Hasura, Serverless.

Running from Javascript Episode 6: Shopify App Boilerplate with ReasonML, Hasura, Serverless.

Setting up a refined starting point for rapid Shopify app construction from concept to MVP.

gold nugget

Quick and Dirty Content Creation Part 3: On the Way to Striking it Rich

You’re almost ready to grab your visitors by the hand and draw them through the ether of the internet to stroll with you along the delightful riverbank of your business. Before they know it, they’ll be as entranced with the business as you are.

Running From Javascript

Running from Javascript Episode 5: Reason Bindings: Variants within Abstract Types

Setting up a refined starting point for rapid Shopify app construction from concept to MVP.

Running From Javascript

Running from Javascript Episode 4: Writing Reason Bindings to JS Module with Dot Notation

Setting up a refined starting point for rapid Shopify app construction from concept to MVP.

Running from Javascript Episode 3: Shopify App Boilerplate with ReasonML, Hasura, Serverless.

Running from Javascript Episode 3: Using React.js and ReasonReact Components Together

Your React.js (or .tsx) app doesn't have to be 100% reasonable yet but that shouldn't stop you from creating new components and features in Reason. Using React.js and ReasonReact components together is simple. You could say they were made for each other... or that one will eventually cannibalize the other.

Running from Javascript Ep 2: Adding Reason to an existing TypeScript/React Project

Running from Javascript Episode 2: Adding Reason to an existing TypeScript/React Project

Getting your web project off the ground can feel like the haphazard toss of a twelve-sided die—you’re probably surrounded by nerds, are up way past your bedtime...

What has your website done for you lately?

What has your website done for you lately?

You know your website’s main purpose is: to sell your services and products, build your credentials, and engage and convert potential clients but how do you go about best ensuring that your site is accomplishing all of this for your business?

Running from Javascript Ep1 Why Reason ML

Running From Javascript Episode 1: Why ReasonML?

Why does SeaMonster Studios develop with ReasonML? Because we prioritize simplicity, pragmatism, performance, scalability, happy and healthy developers, and satisfied clients.

Quick and Dirty Content Creation 2: Breaking and Entering

Quick and Dirty Content Creation Part 2: Breaking and Entering

Leaving behind the ghosts from your past, you now understand why it’s vitally important to the success of your website, and more especially your budget, to hammer out your content as a first step...

It’s Okay to Lose Your Head Why your online store needs to be headless

It’s Okay to Lose Your Head: Why Your Online Store Needs to be Headless

The right technology provides the foundation for a fast, brand-focused, cohesive user experience –  the polish that some sites have, yet you can’t put a finger on exactly why.

Quick and Dirty Content Creation Part 1: On Ghosts from Your Past

Quick and Dirty Content Creation Part 1: On Ghosts from Your Past

A really good agency, however, will strongly caution you that starting on the design of any website without content will extend the amount of time it takes to finish...

So you got a letter from your lawyer saying you hate disabled people

So you got a letter from a lawyer saying you hate disabled people

Look, we know you’re not a hater, but your non-WCAG compliant website may be making people feel otherwise.

pixillated octopus tentacles in grey

A letter from SeaMonster Studios about COVID-19

During this pandemic, we'll continue to offer round the clock security and support for your websites, build great products, and create helpful solutions for you and your team as we all get through this together.

shady-looking car dealer standing on a car lot

Email marketing isn’t dead, you’re just doing it wrong.

There are lots of hot takes out there that email is all but dead... chances are you’re reading this because I sent you an email and enticed you over here...

pile of hundreds of lightbulbs

Room to Grow — A Better Web Build

You don’t run your business without evaluating and evolving. You’re where you’re at because you’ve shown a knack for being flexible and responsive...

van on fire

Cheap hosting is like a van on fire in your kitchen

Keep professional-grade WordPress sites fast, secure, and scalable. We've got good reason to recommend that your web environment doesn't suck...

Use Online Shipping to Build Customer Loyalty, SeaMonster Studios

Use online shipping to build customer loyalty

Annual online sales topped $1 trillion (with a T) in 2016. The way you ship your product could affect how much of that spend you get...

Online dating, or how to hunt for the perfect web agency, SeaMonster Studios

Online dating, or how to hunt for the perfect web agency.

Getting your web project off the ground can feel like the haphazard toss of a twelve-sided die—you’re probably surrounded by nerds, are up way past your bedtime...